Magic is a music radio and (later) a TV brand in the United Kingdom, run by the Emap group.
There are several radio stations named Magic around the country, most of which operate on medium wave frequencies (the exception is the station based in London which is broadcast on 105.4FM).
The stations play music targetted at people aged between 25 and 44, with their playlist predominantly consisting of hits from the 1970s and 1980s. The London station is more laid-back with easy listening hits and little presenter interaction, in contrast the Magic AM stations in Northern England are less laid-back, and presenters have more room to converse with their audience.
As well as London, Magic has stations based in Northern England:
Following the success of the radio stations, Emap set up a corresponding Magic TV station which is available through satellite and digital systems and plays non-stop videos of songs established as typical of the Magic brand.
